ALA Poppy Program
The ALA Poppy Program
The American Legion Poppy Program honors veterans by distributing red crepe paper poppies in exchange for donations, which support the rehabilitation and welfare of veterans and their families. This program is particularly active on National Poppy Day, designated as the Friday before Memorial Day, when many participate in wearing and distributing poppies to raise awareness and funds.
The Poppy
After World War I, red poppies grew across Europe, especially in France and Belgium. Scientists believed the flowers grew well because the soil had been changed by the lime from war-damaged buildings and rubble. The bright red poppy became a symbol of the blood shed by soldiers during the war after the famous poem In Flanders Fields was written by John McCrae while serving on the front lines.
On September 27, 1920, the poppy was chosen as the official flower of The American Legion to honor the soldiers who fought and died in the war. In 1924, The American Legion began a nationwide poppy distribution program.
Your Support
Each year, members of the American Legion Auxiliary and The American Legion Family distribute poppies to honor those who served and sacrificed for our country. Donations received through the Poppy Program help support veterans, active-duty military personnel, and their families who are facing medical or financial hardships.
If you would like to support the American Legion Auxiliary Poppy Program, donations may be made by check or online. Checks can be mailed to: American Legion Auxiliary Unit 364, Attn: ALA Poppy Program, P.O. Box 131, Winneconne, WI 54986. To donate online using either Apple Pay, Card or a US bank account, please use the link above.
Thank you for helping us continue this important tradition and for supporting our veterans and military families!